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Approach and Experience
Niche Works was formed in 2002 by Fiona
Vernon. Initially set up to provide new and small service
sector businesses with practical and realistic marketing
and public relations services, the company now also offers
training workshops in marketing and sales.
Experience has been gained from 17 years
within the UK leisure sector - including hotels, restaurants
and the airline industry, with senior positions latterly
as, director of sales and marketing and within hotel general
management in an Edinburgh luxury hotel group.
This experience is backed up with professional
training from the Chartered Institute of Marketing and at
Cranfield School of Management.
Style of delivery and approach is honest,
practical and realistic providing clients with imaginative
solutions, a fresh perspective and a renewed energy towards
their business.
Career Experience
 Product
concept / development / launch
Pre
/ launch marketing campaigns
Brand
management
Public
relations / management
Marketing
planning
Business
planning
Team
development
Industry
achievements and awards:
The Royal Mail Scottish Marketing
Awards 1999
Small business, service category
Hotel of the Year 2000
Automobile Association
Acorn Award Winner 1999
Caterer and Hotelkeeper
Investors in People 2000
One of 21 of the coolest hotels in the world - The
Bonham Hotel, Condè Nast Traveller, April 1999
Excellence Through People 2000
British Hospitality Association
‘Through
Fiona's efforts, the business consistently beat projections
year on year...winning several coveted industry awards.'
Simon
Williams, former MD of The Town House Company |
full testominial
Contact Niche
Works to learn more | Top
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